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The Media Gurus are British The Media Gurus sont britanniques, mais nous parlent français et ont un bureau en France

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Google Analytics

Interpreting and Understanding


All websites produce statistical information which can be easily accessed by the site owner, so that they may see how many people are visiting the website, how they came to the website, i.e. from which search engines and linked websites, what keywords they used, how long they have spent on the site, which pages they visited, where they are located, what type of browser they are using, etc. etc.

Google Analytics is a useful tool which can be added to website coding which provides analytical data in a clear format and is presented in a graphical user friendly report. The website owner can access the Google Analytics website and view the statistics at any time, in addition they will receive a weekly report every Monday with a summary of the statistics. The Media Gurus adds Google Analytics coding to all the websites they design and build at no extra charge.

The Google Analytics reports are very useful as long as you can understand the data.

Below are a couple of ten minute videos to help you understand the information.

 

Video 1 - Interpreting and Understanding Your Data

Video 2 - Google Analytics Interface Tutorial

 

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